Jakarta, August 19, 2010 - PT. Telekomunikasi Indonesia Tbk (TELKOM) through its subsidiary, Mojopia, proudly announce its becoming official mobile partner of English Premier League (Barclays Premier League/BPL) for the coming 3 seasons, from 2010 to 2012.
With such an exclusive right, through some of its subsdisries, TELKOM can give mobile content service in the form of information, highlights, and review of the match. All of which is presented to the football fans in Indonesia, through Telkomsel, Flexi and other subsidiaries.
Chief Information Officer TELKOM Indra Utoyo described, "Exclusive Rights of English Premier League achieved by TELKOM is the implementation of TELKOM commitment as in TIME (Telecommunication, Information, Media, Edutainment) business.” Objective of TELKOM in making mobile sontent in cooperating with English Premier League is, among others, as part of TELKOM business strategy. Sports content, particularly the English Premier League, is the most desired by Indonesian people. With this cooperation, TELKOM mobile content will more vary.
The mobile content will easily be obtained by subscribers of Telkomsel and Flexi, which surely will have various contents from SMS info, download true tone, image wallpaper, and game.
Exclusive rights of mobile contents of English Premier League will also add portofolio to all members of TELKOM Group. This can be seen from the integrated cooperation through Speedy, continuously giving newest information about BPL through web media. Besides, through YES TV the viewers can make interaction by taking part in the quiz and entertaining program supporting the English Premier League match.
The exclusive right of mobile content of English Premier League in Indonesia is one big step to extend popularity of English Premier League in Indonesia. "Around 51 million of viewers in Indonesia watch the football match on TV. This is the same as the total population of England," said Andi S. Boediman, Chief Innovation Officer Mojopia. Mojopia, according to him, will provide newest information along the season for watching Barclays Premier League match.
Richard Scudamore, Chief Executive from Premiere League added, "English Premier League is the mostly watched football league in the world and is in the first position of UEFA ranking and European League."
Krishnawan Pribadi, VP Digital Music & Content Management Telkomsel said, "Exclusive Right of English Premier League will add portofolio to Telkomsel for multimedia contents. This will more stress Telkomsel not only as market leader at telecommunication business but also as outstanding mobile company in Indonesia."
With the exclusive right of English Premier League mobile content by TELKOM, it is expected that the football viewers will get a very easy access, not only visually but also mobile.
About TELKOM
PT Telekomunikasi Indonesia, Tbk. (TELKOM) is the largest leading provider of T.I.M.E. (Telecommunication, Information, Media and Edutainment) business in Indonesia. In realizing its strategy to expand business sector, Mojopia has been launched as a company focused on provision of portal e-commerce and mobile contents. Now TELKOM has 8.4 million subscribers of fixed wireline, 86 million of cellular (Telkomsel), 15 million of Flexi, and 1.4 million of Speedy internet users.
About Barclays Premier League (BPL)
Barclays Premier League (BPL) is the most prestigious football league in Europe. This is the league consisting of 20 best football clubs in England, each of which acts as share holder. During the seasons ahead, around 380 matches will be presented. This will go starting from August to May next year.
For further information, please contact:
Eddy Kurnia Vice President Public and Marketing Communication PT. Telekomunikasi Indonesia, Tbk Tel. 62-22-4527455. Fax. 62-22-4521411 Email: eddy_k@telkom.co.id Website : www.telkom.co.id
